How Brand Storytelling is Changing to Target the Generation Z in the Digital Age

作者：Xiyu Zhang, Han Jiang, Wenzhen Li, Wanmin Zheng · 发表于：Applied economics and policy studies · 年份：2023 · DOI：10.1007/978-981-19-7826-5_64 · 被引用次数：1 · 研究领域：Media, Gender, and Advertising、Generational Differences and Trends、Consumer Behavior in Brand Consumption and Identification