Do fake reviews promote consumers' purchase intention?

作者：Yang Song, Litong Wang, Zhiyuan Zhang, Lubica Hikkerova · 发表于：Journal of Business Research · 年份：2023 · DOI：10.1016/j.jbusres.2023.113971 · 被引用次数：41 · 研究领域：Digital Marketing and Social Media、Spam and Phishing Detection、Technology Adoption and User Behaviour