A Study of E-commerce Livestreaming Promote Irrational Consumption using the 4rs of Marketing and Emotion Communication Framework

作者：Shi Shen, Ke Xu · 年份：2023 · DOI：10.4108/eai.9-12-2022.2327656 · 研究领域：Technology Adoption and User Behaviour、Consumer Perception and Purchasing Behavior、Digital Marketing and Social Media

COVID-19 has not only changed the global economic landscape, but also changed the lifestyle of people around the world. With the current pandemic, people are more willing to shop at home. Therefore, it is necessary for companies engaged in e-commerce livestreaming to establish long-term and stable r