Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping

作者：Tong Chen, Shida Tang, Zijin Shao, Juan He, Xiaoyu Zhang, Pei Zhu · 发表于：Computers in Human Behavior · 年份：2023 · DOI：10.1016/j.chb.2023.107753 · 被引用次数：21 · 研究领域：Consumer Behavior in Brand Consumption and Identification、Digital Marketing and Social Media、Corporate Social Responsibility Reporting