Perceived differences in peer-to-peer accommodation before and after COVID-19: evidence from China

作者：Lina Zhong, Jiating Liu, Alastair M. Morrison, Yingchao Dong, Mengyao Zhu, Li Lei · 发表于：International Journal of Contemporary Hospitality Management · 年份：2023 · DOI：10.1108/ijchm-12-2021-1557 · 被引用次数：19 · 研究领域：Sharing Economy and Platforms、Transportation and Mobility Innovations、Digital Marketing and Social Media

Purpose Based on text content analysis using big data, this study aims to explore differences in guest perceptions of peer-to-peer accommodations before and after COVID-19 to provide suggestions for the development of these properties in China postpandemic. Design/methodology/approach A guest perception dictionary was established by collecting Ctrip customer reviews of peer-to-peer accommodations. After data cleaning, thematic word analysis and semantic association network analysis were used to explore perceptions and thematic differences before and after COVID-19. Findings This research constructed a multidimensional framework of guest-perceived values for peer-to-peer accommodation in the context of COVID-19. The findings showed that the emphasis on functionality in peer-to-peer accommodation changed; perceived emotional values associated with peer-to-peer stays were more complex; perceived social values decreased, host–guest interactions were reduced and online communication became a stronger trend; tourist preferences for types of experiences changed, and people changed their destination selections; perceived conditional value was reflected in perceived risks, and the perceptions of environmental health, service and physical risks increased. Research limitations/implications This research has constructed a multidimensional framework of tourist perceived value on the basis of peer-to-peer accommodation context and epidemic background and has thus shown the changes in touri...