The effect of image richness on customer engagement: Evidence from Sina Weibo

作者：Lu Zhao, Mingli Zhang, Yaxin Ming, Tao Niu, Yu Wang · 发表于：Journal of Business Research · 年份：2022 · DOI：10.1016/j.jbusres.2022.113307 · 被引用次数：72 · 研究领域：Digital Marketing and Social Media、Consumer Behavior in Brand Consumption and Identification、Media Influence and Health