YouTube as an information source of floating agriculture: analysis of Bengali language contents quality and viewers’ interaction

作者：Kakon Chakma, Umama Begum Ruba, Susmita Das Riya · 发表于：Heliyon · 年份：2022 · DOI：10.1016/j.heliyon.2022.e10719 · 被引用次数：8 · 研究领域：South Asian Cinema and Culture

Bangladesh is physically low-lying and prone to flooding, making floating agriculture an appropriate method for dealing with floods and assisting farmers in coping. This YouTube content study was conducted to investigate the quality of information found on YouTube regarding floating agriculture in Bengali language, as well as viewers' interactions to such videos. The inquiry began with a search on https://www.youtube.com for the keyword ", ভাসমান কৃষি (Floating Agriculture)," which obtained 302 results. Following that, a total of 245 contents were discarded due to their inability to fulfill the inclusion criteria. Data on likes, dislikes, views, duration, comments, publisher type, and publishing year were retrieved from videos. The quality of contents was measured by a grading methodology that took into account two aspects: i) Comprehensive aspect; and ii) Floating agriculture aspect. The Kruskal-Wallis test was used to investigate multiple comparisons (P < 0.05 considered as statistically significant). Viewers' Sentiments, emotion, and intention towards the videos were analyzed from comments. A total of 26.32% contents were of high quality, with the majority of videos released by independent publishers and the quantity of videos on an upward trend. According to floating agriculture video demographics, mean view (70816.60 ± 177319.129), mean like (818.56 ± 1992.700), mean duration (07:47 ± 06:48 min), and mean comment (18.40 ± 38.537). The amount of views, likes, and duration...