Effect of personal branding stereotypes on user engagement on short-video platforms

作者：Zihan Wei, Mingli Zhang, Tong Qiao · 发表于：Journal of Retailing and Consumer Services · 年份：2022 · DOI：10.1016/j.jretconser.2022.103121 · 被引用次数：43 · 研究领域：Digital Marketing and Social Media、Consumer Behavior in Brand Consumption and Identification、Media Influence and Health