The High-end Development Process of the Cosmetics Industry in China

作者：Shenyini Li, Ziyue Pan, Xiyao Yu · 发表于：Advances in economics, business and management research/Advances in Economics, Business and Management Research · 年份：2022 · DOI：10.2991/aebmr.k.220405.362 · 研究领域：Digital Media and Visual Art

Since the beginning of the 21st century, the wave of mergers and acquisitions in China's domestic beauty industry has been surging. M&A is a complex high-risk investment activity, and its core is financial activities. From many successful and failed cases of M&A, it can be found that the failure to implement effective risk management for M&A financial risk is the main reason for the failure of M&A. Fully understanding the financial risk of merger and acquisition and implementing effective risk management is the key to the success of merger and acquisition. Therefore, this paper makes a qualitative analysis of the M&A of cosmetics, the motivation of M&A, and the risks in M&A, and puts forward some methods and measures to deal with these financial risks.