Construct Validity: A Review of Basic Issues and Marketing Practices

作者：J. Paul Peter · 发表于：Journal of Marketing Research · 年份：1981 · DOI：10.1177/002224378101800201 · 被引用次数：507 · 研究领域：Cognitive and psychological constructs research、Customer Service Quality and Loyalty、Consumer Behavior in Brand Consumption and Identification

An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered.