Application Analysis of Artificial Intelligence Technology in Brand Marketing Strategy

作者：Yishu Liu, Ziyuan Li · 年份：2021 · DOI：10.1109/fones-aiot54873.2021.00034 · 被引用次数：4 · 研究领域：Artificial Intelligence Applications、Artificial Intelligence in Law

In the era of economic globalization and informatization, enterprises are facing increasingly fierce competition. The single use of traditional marketing methods by enterprises is not enough to cope with the tremendous changes brought about by informatization and globalization. If an enterprise wants to be in an advantageous position in the competition, it must adapt to changes in the surrounding environment and adjust its strategy to adapt. The development of big data in the Internet age has made artificial intelligence technology more and more mature. It has been applied to many areas of society. With the advent of the information age, brand marketing has inevitably entered the era of intelligence. The development and application of the network have made the original The traditional marketing model is no longer applicable, so that it began to develop and transform to the Internet network marketing. The purpose of this article is to study the application of artificial intelligence technology in brand marketing strategies. Based on this, this article analyzes the impact of artificial intelligence technology on marketing based on the analysis of the related concepts and theories of artificial intelligence technology and network marketing. In a nutshell, artificial intelligence technology not only affects brand marketing strategies to a certain extent, but also has an impact on the market. As the physical carrier and foundation of various new functions in the information age, a...