The conclusion

作者：Winter Nie, Mark J. Greeven, Yunfei Feng, James Wang · 年份：2021 · DOI：10.4324/9781003205074-15 · 研究领域：Consumer Retail Behavior Studies、COVID-19 Pandemic Impacts、Sharing Economy and Platforms

Smartness refers to the important role of big data and the Internet of Things (IoT). Smartness is at the core of the new retailer. Consumers can choose to either visit Hema’s physical stores or open the Hema app, place an order and get home delivery. The trajectory is the inevitable result of economic development and material wealth, as well as technological advancement and the wide coverage of the internet. In the future, new retail around the world will not necessarily follow the same model and form as it is currently found in China, but the trend led by economic and technological development – where the user is king – would most likely be the same. In September 2018, L’Oreal China and Tmall’s New Product Innovation Centre reached a strategic cooperation agreement. New retail in China is relevant to global players, even if their business is not in China. Traditional retail is about an exchange of money and goods.