Building digital incentives for digital customer orientation in platform ecosystems

作者：Xinbo Sun, Qingqiang Zhang · 发表于：Journal of Business Research · 年份：2021 · DOI：10.1016/j.jbusres.2021.08.068 · 被引用次数：51 · 研究领域：Digital Platforms and Economics、Service and Product Innovation、Digital Marketing and Social Media