Longing for the past and embracing the new: Does nostalgia increase new product adoption?

作者：Kun Zhou, Xiaoyin Ye, Jun Ye · 发表于：Marketing Letters · 年份：2021 · DOI：10.1007/s11002-021-09574-8 · 被引用次数：17 · 研究领域：Nostalgia and Consumer Behavior、Media, Gender, and Advertising、Consumer Behavior in Brand Consumption and Identification