Application of Artificial Intelligence in Precision Marketing

作者：Xue Yang, Haowen Li, Likun Ni, Teng Li · 发表于：Journal of Organizational and End User Computing · 年份：2021 · DOI：10.4018/joeuc.20210701.oa10 · 被引用次数：91 · 研究领域：Digital Marketing and Social Media、Technology Adoption and User Behaviour、Big Data and Business Intelligence

The development of artificial intelligence technology has greatly helped social productivity and economic growth. At the same time, we have changed modern marketing methods, provided technical assistance for precision marketing, improved modern marketing efficiency, and effectively reduced marketing costs. Compared to traditional marketing, artificial intelligence technology is applied to accurate marketing activities. It will make the marketing effect more accurate and personalized. Faced with these technological advances, it is important to study the application of artificial intelligence technology for the precise new marketing model. The advancement of artificial intelligence technology not only changed the way of marketing activities, but also enabled marketers to attract consumers more effectively. The enormous amount of data provides new opportunities and challenges for marketers. AI technology can accurately identify customer needs in a huge database to locate potential customers, meet customer needs, and establish a good relationship between marketers and consumers.