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Effects of Disinformation Using Deepfake: The Protective Effect of Media Literacy Education

作者:Yoori Hwang, Ji Youn Ryu, Se-Hoon Jeong · 发表于:Cyberpsychology Behavior and Social Networking · 年份:2021 · DOI:10.1089/cyber.2020.0174 · 被引用次数:152 · 研究领域:Misinformation and Its Impacts、Media Influence and Health、Social Media and Politics

This research examines (a) the negative impact of disinformation including a deepfake video and (b) the protective effect of media literacy education. We conducted an experiment using a two disinformation message type (deepfake video present vs. absent) by three media literacy education (general disinformation vs. deepfake-specific vs. no literacy) factorial design. In the general disinformation (vs. deepfake-specific) literacy condition, participants were informed about (a) the definition of disinformation (vs. deepfake), (b) some examples of disinformation (vs. deepfake), and (c) the social consequences of disinformation (vs. deepfake). Results showed that disinformation messages including a deepfake video resulted in greater vividness, persuasiveness, credibility, and intent to share the message. Media literacy education reduced the effects of disinformation messages.