Keeping up the pace of digitalization in small businesses–Women entrepreneurs' knowledge and use of social media

作者：Anna Olsson, Iréne Bernhard · 发表于：International Journal of Entrepreneurial Behaviour & Research · 年份：2020 · DOI：10.1108/ijebr-10-2019-0615 · 被引用次数：173 · 研究领域：Entrepreneurship Studies and Influences、Family Business Performance and Succession、Gender Diversity and Inequality

Purpose This study aims to explore how women entrepreneurs in small businesses encounter digitalization and learn to use social media at work by combining theoretical perspectives from research on women entrepreneurs in small businesses, digitalization and use of social media and digital skills in response to calls from earlier research regarding women entrepreneurs' adaptation to an increasingly digitalized world. Design/methodology/approach Qualitative methods were applied including a total of 13 in-depth interviews in two phases, in 2017 and 2019, with 11 women entrepreneurs in nine small businesses, along with observations of their digital presence. Findings This study contributes with new insights regarding women entrepreneurs' behavior and ways to acquire digital skills to keep up the pace in digitalization. Learning by doing, informal learning and step-by-step self-development entrepreneurial behavior were practiced along with strategical recruiting of young digitally skilled employees, i.e. digital natives. Findings state that in order to remain competitive and generate business growth, women entrepreneurs constantly have to learn new skills to capture the potential of digitalization especially regarding the knowledge and use of social media. The women entrepreneurs emphasize challenges of digitalization as limited resources, constant need of new digital skills, digital stress or even burnout due to internal and external demands on online presence, scanning and mainte...