The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience

作者：Anne L. Roggeveen, Dhruv Grewal, Elisa B. Schweiger · 发表于：Journal of Retailing · 年份：2019 · DOI：10.1016/j.jretai.2019.11.002 · 被引用次数：256 · 研究领域：Consumer Retail Behavior Studies、Color perception and design、Consumer Behavior in Brand Consumption and Identification