Targeting Purpose of Visit

作者：Pooya Alaedini, Dordaneh Davari · 年份：2018 · DOI：10.1108/s2042-144320180000009002 · 被引用次数：3 · 研究领域：Customer Service Quality and Loyalty、Halal products and consumer behavior、Organizational Leadership and Management Strategies

Abstract A simple strategic marketing framework is developed based on responsiveness to purposes of travel. It entails identifying purposes of visit associated with a specific destination for potential tourists, shaping tourism development policy decisions based on them, and attracting tourists by directly fulfilling their wishes. Its focus is on what a destination can already offer and is contributory to short- to medium-term tourism development. A structured recognition of purposes of visit is suggested − encompassing 16 categories across four focus areas. To demonstrate the approach, generic strategic action plans are provided for each category. The framework is further applied to Iran, a country associated with a range of attractions as well as certain restrictions.