Dynamics within blogosphere :research in the relationship among bloggers, followers, and online media in China

作者：Yuan Yuan · 发表于：HKBU Institutional Repository (Hong Kong Baptist University) · 年份：2017 · 研究领域：Social Media and Politics

The blog is a typical content production platform after BBS and QQ. Despite the launches of the Micro-blog, WeChat, and other emerging social media applications, blogs possess the basic features and mode of operation of social media in general. To study the environment of the blog, the relationship between bloggers, followers, online media and the changes in blogging practices have important theoretical and practical significance. These reveal the influential factors of contemporary online content production; reflect the logic of practices of content producers, the relationships between content producers and consumers, and development trends; and have theoretical and practical significance. Scholars have mainly focused on typical problems in the blogosphere, such as blogging behaviour and the influential factors impacting this. It is important to position the blog into a social context and comprehensively analyse it. Except political and economic field mentioned in this Bourdieu's field theory, this research added media ecology as an additional macro environment factor. Meanwhile, motivations theory and Uses and Gratifications theory were used to support micro-level analysis. This research holistically and systematically investigated the social environment, blogging practices and key relationships within the blogosphere by employing interviews and content analysis of blog posts. It reflected on the features and patterns of content production, dissemination and consumption. Mo...