Choosing an online retail channel for a manufacturer: Direct sales or consignment?

作者：Cuixia Wang, Mingming Leng, Liping Liang · 发表于：International Journal of Production Economics · 年份：2017 · DOI：10.1016/j.ijpe.2017.11.001 · 被引用次数：116 · 研究领域：Supply Chain and Inventory Management、Consumer Market Behavior and Pricing、Auction Theory and Applications