Understanding and acceptability by Hispanic consumers of four front-of-pack food labels

作者：Vanessa Vianey De la Cruz-Góngora, Pilar Torres‐Pereda, Alejandra Contreras‐Manzano, Alejandra Jáuregui, Verónica Mundo‐Rosas, Salvador Villalpando, Guadalupe Rodríguez-Oliveros · 发表于：International Journal of Behavioral Nutrition and Physical Activity · 年份：2017 · DOI：10.1186/s12966-017-0482-2 · 被引用次数：69 · 研究领域：Consumer Attitudes and Food Labeling、Sensory Analysis and Statistical Methods、Consumer Packaging Perceptions and Trends

BACKGROUND: Front-of-pack food labels (FOPL) can help consumers make healthy and informed food choices. FOPL are used in the food market but evaluations of their understanding and acceptability are scanty. This study aimed to explore the subjective understanding and acceptability of four FOPL among Hispanic consumers. METHODS: A qualitative study was conducted in six States of Mexico, in 18 urban elementary schools. A purposive sample of 135 parents of fifth-grade children was selected. Four FOPL were assessed: Logos, Rating Stars, Guideline Daily Allowances (GDA's), and Multiple Traffic Lights (MTL). Trained interviewers performed 18 focus groups with the participants, using an interview guide. Participants were asked about their subjective understanding and acceptability of the FOPL, displaying 16 generic breakfast cereal boxes designed for this study (four for each FOPL), varying in their nutritional value. Afterwards, participants were asked to choose among the four cereal boxes the one to best communicate the product healthiness and their reasons for choice, proposals for improving the FOPL, and desirable characteristics for new FOPL. Finally, a socio-demographic questionnaire was applied. Thematic analysis of the transcriptions of the focus groups was performed, using Altlas.tiV5 software. RESULTS: Logos were perceived as easy to understand, highly acceptable, and useful for decision-making; institutional endorsement of Logos was related to greater confidence in the lab...