Handbook of Marketing Scales

作者：William O. Bearden, Richard G. Netemeyer · 年份：1999 · DOI：10.4135/9781412984379 · 被引用次数：480 · 研究领域：Marketing and Advertising Strategies、Consumer Retail Behavior Studies、Management and Marketing Education

The guide is especially composed of evaluations of scales to be used with shoppers or comparable kinds of respondents corresponding to viewers, sufferers. The most recent book in the long-running Marketing Scales Handbook series is Volume 8. (Download sample.) It picks up where Volume 7 ended but does not. Last Updated: Mar 9, 2015 URL: guides.library.msstate.edu/marketing Print Handbook of Marketing Scales Kelly L. Haws (Editor), William O. Bearden.