WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

作者：Charles J. Fombrun, Mark Shanley · 发表于：Academy of Management Journal · 年份：1990 · DOI：10.2307/256324 · 被引用次数：5227 · 研究领域：Business Strategy and Innovation、Innovation and Knowledge Management、Organizational Management and Leadership

Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...