Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis

作者：Gilbert A. Churchill, J. Paul Peter · 发表于：Journal of Marketing Research · 年份：1984 · DOI：10.2307/3151463 · 被引用次数：616 · 研究领域：Psychometric Methodologies and Testing、Customer Service Quality and Loyalty、Technology Adoption and User Behaviour

This meta-analysis investigates the effects of research design on the reliability of rating scale measures used in marketing research. Three sets of independent variables—sampling characteristics, ...