The Effect of Order of Presentation of Similarity Judgments on Multidimensional Scaling Results: An Empirical Examination

作者：Arun Kumar Jain, Christian R. A. Pinson · 发表于：Journal of Marketing Research · 年份：1976 · DOI：10.1177/002224377601300417 · 被引用次数：25 · 研究领域：Tensor decomposition and applications

Order of presentation of objects might influence the similarity judgments provided by respondents. If so, the results obtained by MDS techniques are likely to be biased. To examine this possibility, several hypotheses were developed, an experiment was designed, and data were analyzed by use of multivariate analysis of variance. No significant differences due to the order effect were found in similarity judgments.