Defining and Estimating a Trading Area

作者：David L. Huff · 发表于：Journal of Marketing · 年份：1964 · DOI：10.1177/002224296402800307 · 被引用次数：1095 · 研究领域：Organizational Management and Leadership、Global trade and economics、Economic theories and models

What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its properties and thus give precision to the definition? This article gives answers to these questions.