On the Validity and Reliability of Direct Similarity Judgments: A Comment

作者：Robert E. Wilkes, James B. Wilcox · 发表于：Journal of Marketing Research · 年份：1977 · DOI：10.1177/002224377701400215 · 被引用次数：7 · 研究领域：Advanced Statistical Methods and Models、Statistical Methods and Applications、Forecasting Techniques and Applications

A recent JMR article raised several conceptual issues concerning the use of direct similarity judgments in multidimensional scaling analysis. This comment questions certain portions of the methodology used in the original article.