Pictures Speak Louder than Words: Motivations for Using Instagram

作者：Eunji Lee, Jung‐Ah Lee, Jang Ho Moon, Yongjun Sung · 发表于：Cyberpsychology Behavior and Social Networking · 年份：2015 · DOI：10.1089/cyber.2015.0157 · 被引用次数：592 · 研究领域：Impact of Technology on Adolescents、Digital Marketing and Social Media、Media Influence and Health

While Instagram, the rising photo-sharing social networking service, has received increasing attention from scholars and practitioners, little is known about the social and psychological factors that lead consumers to become fanatics of this app. To provide a baseline understanding of Instagram users, the current study aims to uncover the structural dimensions of consumers' motives for using Instagram and to explore the relationships between identified motivations and key attitudinal and behavioral intention variables. A comprehensive survey was developed in which a total of 212 Instagram users evaluated their motivation, primary activities, use intention, and attitude regarding Instagram. The results suggest that Instagram users have five primary social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. The implications of this study's findings are discussed.