Is Integration Enough for Fast Product Development? An Empirical Investigation of the Contextual Effects of Product Vision*

作者：Paolo Tessarolo · 发表于：Journal of Product Innovation Management · 年份：2006 · DOI：10.1111/j.1540-5885.2006.00233.x · 被引用次数：112 · 研究领域：Product Development and Customization、Quality Function Deployment in Product Design、Technology Assessment and Management

Research into development time performance has suggested that integration—both internal, adopting cross‐functional organizational structures for development, and external, involving customers and suppliers in the process—can be a powerful driver when it comes to compressing cycle times and enhancing development punctuality. Some recent studies have also highlighted the compelling role of product vision to obtain high performances with product development. What these studies seem to suggest is that product vision guarantees the right goals and clarity of direction that integration mechanisms need to quickly develop new products and to stay on the development schedule. However, past studies have rarely considered or measured product vision as a construct and explicitly tested whether or not product vision acts as a contingent factor in determining the relationships between the aforementioned organizational drivers and development time. This research study maintains that product vision is crucial to pushing organizational drivers toward increased development efficiency. To find theoretical support for this position and to define a reference framework for the study, previous literature was analyzed. In the framework, both internal and external development integration are assumed to be positively related to time performance; however, these relationships are moderated by product vision. The model was then tested empirically on an international sample of 157 firms to verify and to o...