Self Concept, Ideal Self Concept, and Consumer Purchase Intentions

作者：E. Laird Landon · 发表于：Journal of Consumer Research · 年份：1974 · DOI：10.1086/208590 · 被引用次数：379 · 研究领域：Consumer Behavior in Brand Consumption and Identification、Digital Marketing and Social Media

Journal Article Self Concept, Ideal Self Concept, and Consumer Purchase Intentions Get access E. Laird Landon, Jr. E. Laird Landon, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 44–51, https://doi.org/10.1086/208590 Published: 01 September 1974