Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

作者：Robert W. Ruekert, Orville C. Walker · 发表于：Journal of Marketing · 年份：1987 · DOI：10.2307/1251140 · 被引用次数：966 · 研究领域：Management and Marketing Education、Customer Service Quality and Loyalty、Management and Organizational Studies

The authors develop a framework for examining how and why marketing personnel interact with personnel in other functional areas in planning, implementing, and evaluating marketing activities. Build...