Strategic pricing with reference effects in a competitive supply chain

作者：Jie Zhang, Wei–yu Kevin Chiang, Liang Liang · 发表于：Omega · 年份：2013 · DOI：10.1016/j.omega.2013.07.002 · 被引用次数：165 · 研究领域：Consumer Market Behavior and Pricing、Supply Chain and Inventory Management、Digital Platforms and Economics