CHANNEL EXPANSION THEORY AND THE EXPERIENTIAL NATURE OF MEDIA RICHNESS PERCEPTIONS.

作者：John R. Carlson, Robert W. Zmud · 发表于：Academy of Management Journal · 年份：1999 · DOI：10.2307/257090 · 被引用次数：1220 · 研究领域：Social Media and Politics、Digital Marketing and Social Media、Knowledge Management and Sharing

Experiences identified by channel expansion theory as contributing to media-use knowledge bases were hypothesized to be positively related to the perceived richness of a communications channel. We ...