A Comparative Study on Qipao Design in Chinese TV Drama <Shanghai Beach> and <Shanghai Bund>

作者：Qingqing Luo, Misuk Lee · 发表于：Fashion business · 年份：2015 · DOI：10.12940/jfb.2015.19.1.62 · 研究领域：Consumer Perception and Purchasing Behavior、Cultural and Historical Studies、Fashion and Cultural Textiles

The purpose of this study was to analyze and compare the shapes, colors, patterns, and hairstyles of Qipao worn by heroines that were reconstructed over times, in a Chinese TV Drama <Shanghai Beach> set in the 1930s and televised in 1980 and <Shanghai Bund> remade in 2007. We investigated how the Qipao was reinterpreted. The results were as follows. First, in <Shanghai Beach> televised in 1980, Qipao borrowed the characteristics of Jing Pai Qipao, which became popular in Beijing. Jing Pai Qipao was characterized by a roomy and loose silhouette that does not expose a body line, Chinese traditional 5 colors, simple plain patterns and Chinese traditional flower patterns. For hairstyle, twist and permanent wave styles that were popular in the Republican Period were very common. On the other hand, in <Shanghai Bund> televised in 2007, Qipao was a Hai Pai style that was very popular in Shanghai in the 1930s. Hai Pai Qipao was characterized by a tight silhouette fitted to the body, various colors such as purple and beige other than the 5 colors, Western flower patterns and modern geometric patterns. Hairstyle was changed from bang hair to a permanent wave. Second, while <Shanghai Beach> had a modern reinterpretation of Jing Pai Qipao that was very popular in Beijing, rather than Hai Pai Qipao that became popular in Shanghai in the 1930s, <Shanghai Bund> used Hai Pai Qipao that was popular in Shanghai in the 1930s. In particular, <Shanghai Bund> demonstrated how the mass media should...