The Psychology of Attitudes

作者：Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · 发表于：Journal of Marketing Research · 年份：1997 · DOI：10.2307/3151869 · 被引用次数：7186 · 研究领域：Cultural Differences and Values、Consumer Behavior in Brand Consumption and Identification、Linguistics, Language Diversity, and Identity

This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition. Written by two of the most distinguished scholars in the field, its comprehensive coverage of classic and modern research and theory is unsurpassed.