Dimensions for Evaluating the Acceptability of Message Sources

作者：David K. Berlo, James B. Lemert, Robert J. Mertz · 发表于：Public Opinion Quarterly · 年份：1969 · DOI：10.1086/267745 · 被引用次数：762 · 研究领域：Misinformation and Its Impacts、Public Relations and Crisis Communication、Communication in Education and Healthcare

The research reported here extends the work of Hovland and his colleagues on source credibility by investigating the criteria actually used by receivers in evaluating message sources. Three dimensions are isolated: Safety, Qualification, and Dynamism. The authors argue that source “image” should be defined in terms of the perceptions of the receiver, not in terms of objective characteristics of the source.