A Theory of Framing and Opinion Formation in Competitive Elite Environments

作者：Dennis Chong, James N. Druckman · 发表于：Journal of Communication · 年份：2007 · DOI：10.1111/j.1460-2466.2006.00331.x · 被引用次数：1159 · 研究领域：Social Media and Politics、Electoral Systems and Political Participation、Social and Intergroup Psychology

Public opinion often depends on how elites choose to frame issues. For example, citizens’ opinions about a Ku Klux Klan rally may depend on whether elites frame the event as a free-speech issue or a public safety issue. Past research has focused largely on documenting the size of framing effects in uncontested settings. By contrast, there has been little research on framing in competitive environments in which individuals receive multiple frames representing alternative positions on an issue. We take an initial step toward understanding how frames work in competitive environments by integrating research on attitude structure and persuasion. Our theory of framing identifies the key individual and contextual parameters that determine which of many competing frames will have an effect on public opinion. Théorie sur le cadrage et la formation de l’opinion dans des environnements concurrentiels d’élite Dennis Chong Department of Political Science Northwestern University James N. Druckman Department of Political Science Northwestern University L’opinion publique est souvent tributaire de la manière dont les élites choisissent de cadrer les enjeux. Par exemple, l’opinion des citoyens à propos d’une manifestation du Ku Klux Klan peut dépendre du cadrage opéré par l’élite, selon que celui-ci montre l’événement comme un enjeux de liberté d’expression ou de sécurité publique. Dans le passé, la recherche a focalisé largement sur le fait de documenter l’importance que revêtent les effets ...