The etiology of the frugal consumer

作者：Ronald Earl Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark · 发表于：Journal of Retailing and Consumer Services · 年份：2014 · DOI：10.1016/j.jretconser.2013.11.005 · 被引用次数：115 · 研究领域：Consumer Behavior in Brand Consumption and Identification、Digital Marketing and Social Media、Consumer Retail Behavior Studies