The Fishbein Extended Model and Consumer Behavior

作者：Michael J. Ryan, E. H. Bonfield · 发表于：Journal of Consumer Research · 年份：1975 · DOI：10.1086/208623 · 被引用次数：286 · 研究领域：Behavioral Health and Interventions、Decision-Making and Behavioral Economics、Environmental Education and Sustainability

The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model as a framework for future research.