The emergence of counterfeit trade: a literature review

作者：Thorsten Staake, Frédéric Thiesse, Elgar Fleisch · 发表于：European Journal of Marketing · 年份：2009 · DOI：10.1108/03090560910935451 · 被引用次数：309 · 研究领域：Global trade, sustainability, and social impact、Ethics in Business and Education、Pharmaceutical Quality and Counterfeiting

Purpose Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the fast‐moving consumer goods, pharmaceutical, and automotive industries – with, in part, severe negative consequences for consumers, licit manufacturers, and brand owners alike. This paper seeks to shed light on the economic principles of counterfeit trade and the underlying illicit supply chains. Design/methodology/approach An extensive literature review was conducted that comprised contributions from different strands of management research. Findings Though governments as well as management have clearly identified the problem, very little is known – both in practice and theory – about the mechanisms and structure of the illicit market, the tactics of counterfeit producers, consumer behavior with respect to imitation products and the financial impact on individual companies. The diversity of the counterfeit phenomenon underlines the need for further research in this area and the development of company‐specific measures for fighting product piracy. Research limitations/implications The clandestine nature of the counterfeit market limits direct accessibility to the phenomenon. Consequently, the existing body of literature does not necessarily cover all aspects of counterfeit activities. The review ...