Managerial perceptions of corporate social and financial performance in the global forest industry

作者：N. Li, Kaisu Puumalainen, Anne Toppinen · 发表于：The International Forestry Review · 年份：2014 · DOI：10.1505/146554814812572476 · 被引用次数：20 · 研究领域：Corporate Social Responsibility Reporting、Environmental Sustainability in Business、Sustainable Supply Chain Management

SUMMARY Drawing upon the resource-based view of the firm and a strategic view of stakeholder management, a survey of the global forest industry was conducted to measure the scale of corporate social performance. The impacts of social performance and its individual stakeholder-related components on financial performance and the perceived company performance (consisting of market share, turnover, sales, profitability, and corporate image) were examined. The results suggest that a four-dimensional stakeholder orientation of corporate social responsibility exists in the current practices. The aggregation of CSP (measured by stakeholder-related components) had a significant positive correlation with both the accounting-based financial performance and perceived company performance. Furthermore, results indicate that social strategies with an explicit orientation towards employees and philanthropy may represent a direction in value creation.