The Differential Susceptibility to Media Effects Model

作者：Patti M. Valkenburg, Jochen Peter · 发表于：Journal of Communication · 年份：2013 · DOI：10.1111/jcom.12024 · 被引用次数：1327 · 研究领域：Media Influence and Health、Impact of Technology on Adolescents、Child Development and Digital Technology

In this theoretical article, we introduce the Differential Susceptibility to Media Effects Model (DSMM), a new, integrative model to improve our understanding of media effects. The DSMM organizes, integrates, and extends the insights developed in earlier microlevel media-effects theories. It distinguishes 3 types of susceptibility to media effects: dispositional, developmental, and social susceptibility. Using the analogy of a mixing console, the DSMM proposes 3 media response states that mediate media effects: cognitive, emotional, and excitative. The assumptions on which the DSMM is based together explain (a) why some individuals are more highly susceptible to media effects than others, (b) how and why media influence those individuals, and (c) how media effects can be enhanced or counteracted.