The economics of electronic commerce

作者：Andrew B. Whinston, Soon-Yong Choi, Dale O. Stahl · 发表于：Medical Entomology and Zoology · 年份：1997 · 被引用次数：663 · 研究领域：ICT Impact and Policies、Digital Platforms and Economics

From the Publisher: The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry - laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business.