Rekha Attri

发表论文 48 篇 · 总被引 169 次 · h-index 7

代表论文

Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics (2022 · Tourism Management · 被引 44)
In-store augmented reality experiences and its effect on consumer perceptions and behaviour (2024 · Journal of Services Marketing · 被引 26)
I Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes (2024 · Journal of Travel Research · 被引 17)
An assessment of advertising effectiveness of Indian banks using Koyck model (2019 · Journal of Advances in Management Research · 被引 13)
Enablers for good placements of graduates: fitting industry’s needs (2018 · Higher Education, Skills and Work-based Learning · 被引 9)
Study of Attitude of B-School Faculty for Learning Management System Implementation an Indian Case Study (2020 · International Journal of Distance Education Technologies · 被引 5)