Rachita Sambyal

发表论文 9 篇 · 总被引 161 次 · h-index 2

代表论文

• Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023 · Journal of Consumer Behaviour · 被引 170)
• Value network partners' perception of co-creation and its impact on their satisfaction (2023 · Journal of Hospitality and Tourism Insights · 被引 6)
• Exploring Moderation In Service Dominant Logic-Service Innovation Relationship In Tourism Sector-A PLS Analysis (2020 · 被引 2)
• Glow & Lovely: Purpose-driven Brand (2024 · Asian Case Research Journal · 被引 1)
• Value Creation through Digital Connect Platforms, Entrepreneurship and Finance in Small Businesses (2023 · International Journal of Finance, Entrepreneurship & Sustainability · 被引 1)
• Evaluating Consumer Responses TO Augmented Reality Based Environmental Education Tools FOR Promoting Sustainable Lifestyle Choices (2025 · International Journal of Environmental Science)