Congcong Yang

发表论文 17 篇 · 总被引 480 次 · h-index 8

代表论文

Gamification artifacts and crowdsourcing participation: Examining the mediating role of intrinsic motivations (2018 · Computers in Human Behavior · 被引 200)
The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust (2021 · Computers in Human Behavior · 被引 93)
How do gamification mechanics drive solvers’ Knowledge contribution? A study of collaborative knowledge crowdsourcing (2022 · Technological forecasting & social change · 被引 47)
Using gamification elements for competitive crowdsourcing: exploring the underlying mechanism (2020 · Behavior and Information Technology · 被引 47)
How social media promotes impulsive buying: examining the role of customer inspiration (2024 · Industrial management & data systems · 被引 40)
Effect of achievement-related gamification on brand attachment (2021 · Industrial management & data systems · 被引 35)