Hai-Zhong Wang

发表论文 43 篇 · 总被引 1556 次 · h-index 13

代表论文

• An Emerging Theory of Avatar Marketing (2021 · Journal of Marketing · 被引 575)
• See now, act now: How to interact with customers to enhance social commerce engagement? (2020 · Information Manager (The) · 被引 392)
• Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role (2024 · Journal of business research · 被引 104)
• Do up-displayed eco-friendly products always perform better? The moderating role of psychological distance (2020 · Journal of business research · 被引 49)
• The differentiated impact of perceived brand competence type on brand extension evaluation (2020 · 被引 36)
• Propelling consumer engagement via entrepreneurs' live streaming? (2022 · Frontiers in Psychology · 被引 31)