Irina V. Kozlenkova

发表论文 12 篇 · 总被引 2143 次 · h-index 10

代表论文

• Resource-based theory in marketing (2013 · Journal of the Academy of Marketing Science · 被引 891)
• An Emerging Theory of Avatar Marketing (2021 · Journal of Marketing · 被引 575)
• Online relationship marketing (2018 · Journal of the Academy of Marketing Science · 被引 333)
• Online Relationship Formation (2017 · 被引 127)
• Structural marketing: using organizational structure to achieve marketing objectives (2015 · 被引 95)
• Sharing economy: International marketing strategies (2021 · Journal of International Business Studies · 被引 81)