D. Loudon

发表论文 106 篇 · 总被引 983 次 · h-index 14

代表论文

The Essentials of Marketing Research, 4th ed. (2016 · 被引 35)
An empirical analysis of ethical and professional issues in physicians’ advertising: A comparative cross-sectional study (2016 · Health Marketing Quarterly · 被引 8)
“Daltexpharma”: A Case Addressing Potential Pharmaceutical Cargo Theft (2020 · INNOVATIONS in Pharmacy · 被引 2)
Developing a Competitive Marketing Strategy: The Case of Complete Fitness Gym (2019 · 被引 2)
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising (2018 · Health Marketing Quarterly · 被引 2)
The Importance of Marketing Planning (2021 · Marketing Planning Guide · 被引 1)